Black Belt Startup with Feras
Starting as a dishwasher who spoke no English and eventually founding 7 businesses that generated 65M - and one of which sold for 8 figures - serial entrepreneur Feras Alhlou is now on a mission to empower other consulting and service entrepreneurs. Combining this business experience with the mindset and discipline of a 4th-degree Black Belt in Aikido, Feras dives into principles and critical actions for kickstarting your consulting and services business, including: Why passion is optional but skills and sacrifice are not Starting a business after a layoff Three cases when side hustling is OK Pricing at the earliest stages of your new company Early-stage marketing techniques How avoid mistakes and save precious time and resources Strategies to break the 7-figure consulting barrier Don’t do it on your own. Listen to Black Belt Startup to start smarter and stronger.
Starting as a dishwasher who spoke no English and eventually founding 7 businesses that generated 65M - and one of which sold for 8 figures - serial entrepreneur Feras Alhlou is now on a mission to empower other consulting and service entrepreneurs. Combining this business experience with the mindset and discipline of a 4th-degree Black Belt in Aikido, Feras dives into principles and critical actions for kickstarting your consulting and services business, including: Why passion is optional but skills and sacrifice are not Starting a business after a layoff Three cases when side hustling is OK Pricing at the earliest stages of your new company Early-stage marketing techniques How avoid mistakes and save precious time and resources Strategies to break the 7-figure consulting barrier Don’t do it on your own. Listen to Black Belt Startup to start smarter and stronger.
Episodes

3 hours ago
3 hours ago
1 hr 5 min
“Can you lower the price?”“Can we add one more deliverable?”“Can you finish two weeks earlier?”“Can we pay you Net 90?”
If these questions make you uncomfortable because you don’t want to become pushy or “salesy,” you’re not alone.
A consulting negotiation can move in several directions, and price is only one of them.
In the second of my three-part series on professional, win-win negotiation, I’ll walk through 7 practical ways to negotiate without feeling like a salesperson, covering price, scope, timelines, payment terms, capacity, and client promises.
We’ll work through real consulting scenarios, including an expensive mistake I made with a global brand, and I’ll show you how to respond when a client pushes back without automatically giving something away.
3 hours ago
1 hr 5 min

Aug 19, 2026
Aug 19, 2026
1 hr 1 min
“What if I lose the deal?”“What do I say if they push back?”“Am I charging too much?”“Should I just give them the discount?”
If you’ve had these thoughts before a client negotiation, you’re not alone. Most consultants spent years developing their expertise, not learning how to sell and negotiate it.
In the first of my three-part series on professional, win-win negotiation, I’ll walk through 5 Negotiation Prep Steps to Win More Consulting Deals, including how to prepare your boundaries, listen before reacting, build trust, and set expectations before they become negotiation points.
I’ll also work through real consulting scenarios and share my Negotiation Preparation Checklist to help you prepare for your next client negotiation.
Aug 19, 2026
1 hr 1 min

Aug 12, 2026
Aug 12, 2026
1 hr 7 min
Most professionals spend years learning how to do the work.
Far fewer learn how to sell it.
I recently read The Almanack of Naval Ravikant, and several ideas stayed with me, especially his emphasis on learning to build and sell, taking rational optimistic risks, and choosing hard actions that create an easier life over time.
Those ideas apply directly to anyone building a consulting business.
In this podcast, I’ll show you how to turn your expertise into an offer, test the market without taking reckless risks, and develop the sales skills needed to win clients consistently.
We’ll also discuss the uncomfortable decisions many new consultants avoid, and why those decisions often determine whether the business moves forward.
Aug 12, 2026
1 hr 7 min

Aug 5, 2026
Aug 5, 2026
2 hr 3 min
Thinking about leaving corporate to start a consulting business? Or have already started but feeling stuck?
When you leave the corporate world, one thing changes immediately: Your expertise is no longer enough.
When you leave corporate, you leave the ship and you step into your own boat. Your expertise built the boat. Sales and marketing are the oars. If you don't row, you drift.
Some of the topics we'll cover include:
How do I land my first consulting client with no sales experience?
Should I specialize in one niche or offer multiple services?
How should I price my consulting services?
Can I build a consulting business while keeping my full-time job?
Why are prospects ghosting me after outreach?
Aug 5, 2026
2 hr 3 min

Jul 29, 2026
Jul 29, 2026
58 min
Most entrepreneurs have heard of the term "growth mindset."
Far fewer know how to actually develop one.
In this podcast, we'll move beyond the theory and focus on practical application. You'll learn six concrete steps to develop a genuine growth mindset, overcome the fixed thinking that holds many founders back, and apply these ideas directly to your business.
I’ll be covering:
- Why successful entrepreneurs think differently- How to recognize your fixed-mindset triggers- Why your internal dialogue matters more than you realize- Six practical steps to build a growth mindset- Real entrepreneurial examples and coaching scenarios- Live audience Q&A
Whether you're thinking about starting a business or you've recently launched one, this workshop will help you approach challenges, rejection, sales, and uncertainty with a healthier and more productive mindset.
Jul 29, 2026
58 min

Jul 22, 2026
Jul 22, 2026
56 min
Have you ever caught yourself saying, "I'm just not good at sales," or "Maybe I'm not cut out for entrepreneurship"?
Those statements may feel like facts, but they're often just a fixed mindset talking.
In this podcast, we'll explore how successful founders think differently, why smart professionals often get stuck after leaving corporate, and the practical steps you can take to build a true growth mindset.
I'll work through real entrepreneurial scenarios, answer your questions live, and I'll help you apply these ideas directly to your business.
Jul 22, 2026
56 min

Jul 15, 2026
Sales Discovery Calls - Workshop for Consultants
Jul 15, 2026
Jul 15, 2026
1 hr 2 min
Let's Fix Your Sales Call Mistakes Together
Have you ever finished a discovery call feeling confident... only to have the opportunity disappear?
Join me for a Discovery Sales Call Workshop for Consultants, where we'll review the four mistakes that quietly cost consultants deals before the proposal is even sent.
Bring one of your recent discovery calls (won, lost, or still in progress), and we'll walk through a practical Sales Call Audit Checklist you can use to evaluate your own conversations.
I'll also answer your questions and workshop real sales scenarios from the audience.
If you're a consultant or service business owner looking to improve your close rate, this session is for you.
Jul 15, 2026
1 hr 2 min

Jul 8, 2026
Jul 8, 2026
1 hr 19 min
Declare independence from:
- Waiting until you're ready- Needing permission- Perfectionism- Fear of selling- Imposter syndrome- Believing expertise alone creates opportunity
Many professionals never achieve real professional independence.
They have the talent.They have the work ethic.What they haven't built are the capabilities that create freedom.
Entrepreneurship gives you more than the opportunity to own a business. It gives you the opportunity to build more options for your career, your income, and your future.
In this podcast, I'll share the mindset shifts and practical skills that helped me go from corporate employee to building multiple consulting businesses, along with the same principles you can begin applying to build your own path to professional independence.
Jul 8, 2026
1 hr 19 min





